May 21, 2020

This is for the Bold and The Brave

This is going to be a long blog which is worth reading if you have been following me here and fascinated with my journey into Business being a Business Owner and Entrepreneur.

Especially if you are one or interested in becoming one but also for those who have been thinking about working with me or wanting to work with me but have been hesitant about it.

It is going to be hard hitting and it is uncomfortable writing this and uncomfortable for you to read.

Unpalatable but I am tired of remaining in the mushy middle and nice and proper.

It is not helping me, my family or my Business.

It feeds into my workaholism remaining in the Mushy middle and being bland and boring.

Because when you are new to Business that’s what you do, give to the Market and give to people out there, what you think or give according to what they think they want.

I did that and it felt natural and logical, with my decades of experience in Trauma Recovery and personal and professional experience of Burn Out, to market myself as a Trauma Recovery or Burn Out Coach.

Like a Child, I looked out there and looked to Coaches to help me define my niche, brand my Business, brand myself ultimately, giving my power away.

Niche is a word many use in the Online Coaching Industry and it is important. However before one niches down, I know it is more important to decide first than who you want to sell to, what is it that you are actually selling and for Coaches that means knowing what you offer to the world? Of course the what comes before the who and the how.

And guess what I didn’t know until recently what I offer. Which is alot by the way because I take it for granted.

I know it is stupid but I didn’t even consider to take the Inventory of skills, experience or wisdom, knowledge or training that I have! Not well not until recently anyway.

I didn’t once think to recognise the catalogue of sustainable skills I have amassed from the decades of trainings and front line experience I have, as a Social Worker, together with my Counselling training and experience and the application of it in the social work settings and conclude and calculate that all together they were worth something.

I tossed my worth to one side as many who enter this Coaching industry do. Instead I just looked up at the big names as Gods and worshipped them and got seduced by the Celebrity and got hooked on all the Law of Attraction crap.

Yes I said it IS crap and I always suspected it was. But you get fed on the diet of the New Age Spirituality and it is not easy to resist.

Me yes me! I got sucked in. This is despite me studying under a Spiritual teacher since 1993.

I then started defining Success as the amount of money I could be making, copying these big names. I did not once consider that I have been very much successful in other areas of my life. And yes having three vibrant, healthy sons, being happily married for what will be 25 years in October 2020 to a wonderful man and maintaining a Social Work job with a supportive team, is being very successful, few get to achieve all that for so long without having a nervous breakdown. And I have continued doing that since 2018 when while growing this Business.

Success really is not just about money.

Yes, to have a successful business you need money coming in and be making a profit. But I am going to ask you isn’t it about HOW you bring the money in?

At what cost?

To your soul, health, integrity?

It is much more important to be successful in ALL areas of your life. Isn’t it?.

It is about living a life of integrity.

A word that is used alot in the Coaching Industry but few really practice it.

And I thought working hard, learning hard would result in me making it in Business.

While working hard and learning is essential to being a successful Entrepreneur, it doesn’t guarantee success and in my case, feeds my workaholism.

Your Business can result in you spending less time with your family and friends and not being there for them.

No what guarantees success in every area of your life is you knowing who you ARE deep to the core.

Seeing all your life’s learning, training, adversity, trauma, joy, experience as training ground to unleash your Genius.

Knowing your Genius and then attracting the energetic match to your Genius.

And this Genius can actually look like the Fool not knowing what she is doing, offering, teaching.

The thing is when people have witnessed my genius even when I have been smiling lovingly at them offering them the opportunity to transform they have run away.

Because the thing is MOST people do not want to Transform.

They are used to wanting to remain in the Mushy Middle or the addiction of the struggle, chasing after shiny silver objects.

They find my powerful One to One Containers frightening as they are afraid to witness their Genius.

I too used to not recognise my Genius.

I was completely blind to it.

I also was too afraid to look like the Fool in front of my family and friends.

Until I discovered the Gold Mine within me.

And it is indeed so much of years, decades of experience and understanding the nuances of the Psyche, the Spirit, the Heart and how Trauma settles in the body that is the Golden Genius that I like to share.

This isn’t just professional experience but personal experience because I am not afraid to say and publicly declare that I am a recovering workaholic.

The thing is most people are afraid to face themselves and who they really are and how they are living and have been living and prefer surviving to thriving.

Most people use work or being in a crappy relationship, working at a Business that feels more like a job, or using their Business as an expensive toy or hobby or staying in their head and being comfortable in knowing what they know than doing something different, changing, or transforming.

Because it numbs them and distracts them from their Genius, their calling.

Shields them from who they are.

I started off in Business offering Transformations

And some people took the opportunity and their lives transformed

I still offer them

But most people do not want them

They are too scared

The Truth is and I will say it for myself that most people are afraid of success than failure preferring the struggle, giving away their worth, true self expression because that is all they know.

So now I invite you.

Who here is willing to enter my One to One Container for one hour to learn (how I was doing for the majority or my life), how you sabotage yourself and stay in your victimhood or sell your worth or operate your Business and your Life as a Child rather than as an Adult?


One hour with me costs $500

If you want to book the hour with me, use the link below to book the 15 minutes Clarity call.

I warn you though only book it if you are serious about taking the plunge with me as this One to One Container is very uncomfortable.

The 15 minutes is not a free coaching session but an opportunity for me to discern if you are fit for this because frankly not many people are.

It is for the bold and the brave.

Here is the Clarity Call link



Having qualified as a Social Worker in July 1991 from Coventry University, it has been over two decades that I have been on the front line working with children and young people who are traumatized and on the margins of society. Although I studied Psycho-dynamic counselling for two years at Goldsmiths College (1991-1993), I decided to integrate Psycho-dynamic theories and skills into my Social work practice and flirt with and immerse myself in studying Islam as well as interfaith dialogue and friendships. For the last 20 years, I have been working in a multi-disciplinary Youth Offending Team in South London, comprised of Professional colleagues from different faiths and cultural backgrounds trying to support young people in the criminal justice system. I am married and mother to three sons, and juggle Social Work and interfaith dialogue with my writing, studying and the needs of home and family.


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